SEO is an acronym for Search Engine Optimization. Search engine optimization is the art of getting your website to list high in the Search Engine Results Pages (SERP’s).
SERP’s are what you see when you type something into a search engine and hit enter, or search. The listings that the search engine shows you are usually listed in order of what that particular search engine considers to be the most important for the words you entered.
Every search engine has its own way of figuring out what web pages are most important. The process that they use to determine this is a computer program called an Algorithm.
The job of a SEO professional is to try and figure out what factors the Search Engines use to determine who is on top. Then the SEO Specialist will modify your web site’s code to try and achieve good results in the SERP’s.
SEO is not just modifying code though. There are many factors to consider. A good SEO professional will talk with you about what you want to achieve. Many times, you will find that a good SEO Specialist will come up with new and better ways to market your website. If you can market your website in other ways, it will actually help you to increase Link Popularity. Link Popularity is one of the ways many search engines determine how important your website is, and where it should rank in the SERP’s.
SEO starts with the modification of the coding used in your website. Some of the coding that is reviewed is the Title, Meta, Heading, and Alt tags. Even the font type and size can be factors. All of these are important to achieve good rankings in the search engines. However, when it comes down to it, every good SEO professional will tell you that good SEO comes down to one thing:
CONTENT IS KING!
You can modify the code of a website all you want, but large amounts of RELEVANT CONTENT is what will make your website rank well in the SERP’s.
SEO in recent years has been flooded by many companies that are “less than reputable”. These companies use tactics that go against the search engine’s quality guidelines. TiMoGo SEO frowns on the use of these tactics. While they may help you to achieve short term success in the SERP’s, the long term effects can be substantial.
TiMoGo Search Engine Optimization strictly uses what is known as “White Hat SEO”. White Hat SEO is basically the “honest” way to get good results in the SERP’s. “Black Hat”, or “Gray Hat” SEO tactics will harm you in the long run. Black Hat SEO is generally considered SPAM and when you are found out by the search engines, and it is only a matter of time, you can have your website banned from the Search Engines for a long time, or even forever. Then you will be back at the beginning, and forking over a lot of money.
SEO as a whole has evolved to include many other factors that include Pay Per Click (PPC) advertising and Link Exchanges. Done properly, these practices, and others, may be useful. However, a true SEO campaign can usually be done without PPC.