People often ask us why they would need Search Engine Optimization (SEO). While the answer can be complicated, it really comes down to one thing:
Because good SEO brings you more business!
The internet is not like in the movies. Just because you build it, people won’t come to see it. You need to market the website you have created.
Marketing a website can be done in several fashions. The options are almost endless. However, if your website is not optimized for the search engines, the cost of getting customers goes way up.
Good SEO practices will help get your website to the top of the Search Engine Results Pages (SERP’s). These listings are the free listings that you see when you do a search at one of the search engines like Google, Yahoo, or MSN. And the fact of the matter is that a free listing will get you a larger ROI than any other method of advertising on the internet.
Other methods of advertising definitely have their place. Google Adwords can be very profitable if done correctly, and Yahoo and MSN also have their counterparts. Banner advertising is still around, but much harder to get the results that make it worth the investment in advertising dollars.
In the long run, money spent on good SEO is like money in the bank!
While the exact numbers are disputable, it is said that 85% of all sales on the internet come from people who used Search Engines to find the item that they wanted to buy. Furthermore, many of the people looking to buy a product or service use the SERP’s instead of the paid advertisements. This comes from a general feeling of trusting those results more than the advertisements.
Think about the last time you wanted to find something on the internet. Did you use a search engine like Google, Yahoo, or MSN? Where did you look for the information you wanted? Did you look at the ads or the SERP’s? Then think about how far down in the SERP’s you looked. Did you click on something on the first page, or did you dig deep to the third or fourth page?
Chances are that you clicked on one of the first three to five listings in the SERP’s. Why do we know this? Because it is what MOST people do.
The bottom line is easy: If you want to make money on the internet, you need good SEO. We of course recommend that you use TiMoGo to help you optimize your website and get it to the TOP of the SERP’s! Our SEO & Design rates are very reasonable, and worth every penny in the long run!