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| Term | Definition | Known Abbreviations and Acronyms |
| Automated Bid Manager | ABM |
|
| Used to automatically increase or decrease bids for keywords on PPC Search Advertising. | ||
| Automated Clearing House | ACH |
|
| A secure payment transfer system that connects all US financial institutions. | ||
| Aural Cascading Style Sheets | ACSS |
|
| Style sheet properties for rendering Web documents as synthesized speech. | ||
| Accessibility, Evaluation and Repair Tools | AERT |
|
| Tools and techniques that are used to ensure web access to all. | ||
| AOL Instant Messenger | AIM |
|
| Instant messaging system by AOL. | ||
| Ask Jeeves | AJ |
|
| Search Engine that is also know as Ask. Commonly know for being one of the first Search Engines that tried to answer your query when it was asked in the form of a question. Found at www.ask.com. | ||
| America Online | AOL |
|
| Search engine and web portal found at www.aol.com. | ||
| Application Programming Interface | API |
|
| Set of routines, protocols, and tools for building software applications. | ||
| American Standard Code for Information Interchange | ASCII |
|
| Computer code for representing English Language characters as numbers. Each letter is assigned a number from 0 to 127. Most computers can use this code to talk to each other. | ||
| Active Server Pages | ASP |
|
| Dynamically generated web page. Generally uses ActiveX scripting. When a browser or a search engine spider requests an ASP page from a server, the server generates the web page with HTML code. It then gives the information to the browser or spider in a way that it can read. | ||
| Application Service Provider | ASP |
|
| A provider of web based applications. Also sometimes called an ISP. | ||
| Active Server Page Framework | ASPX |
|
| The framework by Microsoft that produces ASP pages. | ||
| Above The Fold | ATF |
|
| This term comes from the newspaper industry. It is the part of a web page that you can see without scrolling down. Just like the top portion of a newspaper showing the headline before you unfold it. | ||
| AllThe Web | ATW |
|
| Search engine found at www.alltheweb.com. | ||
| AltaVista | AV |
|
| Search engine found at www.altavista.com. | ||