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| Term | Definition | Known Abbreviations and Acronyms |
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| Search Engine | SE |
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| A search engine is a website that allows you to search for items in its index. The index is created by the SE's spiders going out and finding information on the internet. The SE then compiles this data and presents it to the searcher. Google, Yahoo, and MSN are the largest search engines in the market today. | ||||
| Search Engine Marketer | SEM |
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| Oftentimes known as the combination of an SEO Professional and a PPC Campaign manager. | ||||
| Search Engine Marketing Professional Organization | SEMPO |
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| Non-Profit organization with the goal of increasing knowledge about SEM worldwide. | ||||
| Search Engine Optimization | SEO |
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| The act of locating, researching, submitting, and positioning a web site within the proper search engines for maximum exposure and effectiveness. | ||||
| Search Engine Optimizer | SEO |
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| Someone who performs Search Engine Optimization. A SEO Professional will rarely have the need for PPC campaigns except in the short term. | ||||
| Search Engine Placement | SEP |
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| The position your website is found in the SERPs. If you do a search for XYZ, and your website is listed in the sixth position, you would have a SEP of 6. | ||||
| Search Engine Positioning | SEP |
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| The act of altering a web site's coding to perform well in organic or natural search results. | ||||
| Search Engine Promotion | SEP |
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| See SEO. | ||||
| Search Engine Results Pages | SERPs |
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| When you perform a search on the website of a search engine, the results that you get from your search are called the Search Engine Results Pages. | ||||
| Standard Generalized Markup Language | SGML |
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| Programming language that describes the structure of a document. HTML is based on SGML. | ||||
| Small and Medium Sized Businesses | SMB |
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| Standard to describe businesses with fewer than 50 employees. | ||||
| Small to Medium Enterprise | SME |
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| See SMB. | ||||
| Simple Mail Transfer Protocol | SMTP |
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| Most common core internet protocol used to transfer e-mails between servers. | ||||
| Simple Object Access Protocol | SOAP |
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| XML based protocol used for invoking web services and exchanging structured data on the internet. | ||||
| SPAM | SPAM |
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| SPAM (Not the substance made by Hormel) is basically electronically engineered junk. It can be in the form of unsolicited e-mails or in the case of search engines, it is the act of trying to fool them into giving a website a higher position than it deserves. | ||||
| Sender Policy Framework | SPF |
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| Protocol used to eliminate e-mail forgeries. | ||||
| Structured Query Language | SQL |
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| Relational database query language developed by IBM that is compatible with HTML and XML. | ||||
| Server Side Includes | SSI |
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| Simple scripting language that tells a server to include specific information into a webpage that is being accessed. Often used for simple things like today's date or the date the file was last modified. | ||||
| Secured Socket Layer | SSL |
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| Application layer protocol created by Netscape for managing the security of message transmissions in a network. SSL uses the public-and-private key encryption system from RSA, which also includes the use of a digital certificate. Most conventional web browsers now support SSL. | ||||
| Statistics | STATJuly 10, 2006; |
The accumulation and interpretation of data. Often used to estimate the effectiveness or probability of something in the future. Statistics: The only science that enables different experts using the same
figures to draw different conclusions. |
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| Scalable Vector Graphics | SVG |
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| Powerful language for describing two-dimensional vector and mixed vector / raster graphics in XML. | ||||
| ShockWave Flash | SWF |
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| Extension used for Macromedia Flash files. These files require the installation of the Macromedia Flash Player. | ||||
| System Operator | SYSOP |
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| The person, or persons, responsible for the day to day operations of a computer system or network. | ||||